I read a fascinating article recently called ‘The Value of Multi-Typeface Design‘ by Bethany Heck. In it she argued the case for breaking out of the rule of three. She went on to say:
“Don’t design for other designers, design for your audience. Using multiple families can mean you have to make fewer compromises, and it gives you an opportunity to create rich, distinctive palettes. Every typeface you add makes your visual language more nuanced, which can aid, instead of hinder, clarity for your audience and establish an aesthetic that is unique.”
I was recently asked to design a flyer for a wedding show at Òran Mór in Glasgow. Her philosophy inspired me to come up with a vintage style poster (in turn inspired from old posters online). To be honest I didn’t take much persuading, as I am a bit of a fontaholic!
I still like to dip my toes into print design, as I think it’s a valuable discipline towards designing for the web. For instance it keeps you very aware of whitespace, and how to use it effectively. The web has changed significantly over the years though. I reckon this sort of thing could easily be translated online using CSS, with all the freedom that font-face & CSS3 gives you (might have to try it out!).
I still believe I have, not necessarily an advantage, but the ability to put a different spin on being a front-end developer with my background in graphic design. Many front-end developers come from a computer science background, and boy are they awesome at the coding part! Maybe I think a bit more about how the front-end is presented to the user, whilst still having the ability to do the coding part. Maybe you could call me a front-front-end developer…
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